Multi-dimensional - 2D
(30 Jan - 10 Feb 23)
OBJECTIVE: From the band name given to you, explore a number of different approaches to a final solution for the bands 'mark / logo' that best represents the style and musical motivation of said group to its ever adoring audience or potential new followers.
Researching existing ideas
The music genre I chose for my band name, Harriet Kelly's Cheese Fest will be primarily funk. I feel the characteristics of funk music suits the band name the best. However, the band can do a mixture of other genres because it's a 'cheese fest'. Funk has at least four identifying characteristics: syncopation, strong downbeats followed by a 16th note groove, seventh chord variants, and grooves driven by the bass guitar. Funk bands use many rhythm instruments, such as electric guitar, bass guitar, drums, and keyboard instruments, mainly synthesizers and electronic organs. Funk bands also have people who play horns, including saxophones, trumpets, and trombones.


Funky logos inspiration
Mid 60s graphic design inspiration


Colour palettes to work with


1960s - Fonts in use
Inspiration photos I found in some books
Constructing ideas for the logo (expand for explanation)
Process of designing the logo

Development from sketch to drawing on Adobe Illustrator

Final logo in 3 sizes (Full colour)

Final logo in 3 sizes (Grayscale)
Mockup Merchandise for the band