top of page

Multi-dimensional - 2D

(30 Jan - 10 Feb 23)

OBJECTIVE: From the band name given to you, explore a number of different approaches to a final solution for the bands 'mark / logo' that best represents the style and musical motivation of said group to its ever adoring audience or potential new followers.

Researching existing ideas

The music genre I chose for my band name, Harriet Kelly's Cheese Fest will be primarily funk. I feel the characteristics of funk music suits the band name the best. However, the band can do a mixture of other genres because it's a 'cheese fest'. Funk has at least four identifying characteristics: syncopation, strong downbeats followed by a 16th note groove, seventh chord variants, and grooves driven by the bass guitar. Funk bands use many rhythm instruments, such as electric guitar, bass guitar, drums, and keyboard instruments, mainly synthesizers and electronic organs. Funk bands also have people who play horns, including saxophones, trumpets, and trombones.

Screenshot 2023-02-02 at 12.47.42.png
Screenshot 2023-02-02 at 12.50.09.png

Funky logos inspiration

Mid 60s graphic design inspiration

Pops of Color_  Color Trends for 2018.jpeg
bright retro color palette _ paint _ Pin

Colour palettes to work with

fonts.PNG
fonts2.PNG

1960s - Fonts in use

Inspiration photos I found in some books

Constructing ideas for the logo (expand for explanation)

Process of designing the logo
Capture.PNG

Development from sketch to drawing on Adobe Illustrator

Screenshot 2023-03-23 at 09.21.58.webp

Final logo in 3 sizes (Full colour)

Screenshot 2023-03-23 at 09.26.13.webp

Final logo in 3 sizes (Grayscale)

Mockup Merchandise for the band

©2022 by Sarah Hashem. Proudly created with Wix.com

bottom of page